Like all businesses, mine has seasons of “oh, my goodness, how on earth will we get all this done?” and seasons of, “Hmm. I literally have nothing new to share on Instagram.”
And by “I have nothing new to share on Instagram,” I mostly mean, “I have no recently completed projects that I think will both excite my audience and attract more of my ideal client.”
As many reading this will have experienced, too, over time I’ve learned to share more than just client work on my social channels—for instance, I participate several times a year in Friday Introductions, and I also live stream every Tuesday to chat about what’s working to grow my business. Nevertheless, there’s something anxiety-inducing about sharing 5 inspirational posts in a row without throwing in a behind-the-scenes of a photo shoot, or the final homepage from a site launch.
This is an area where I’ve learned to get resourceful. There are SO MANY ways to share content that will engage your audience and demonstrate that you are an active, relevant professional. Here are 5 of my favorites!
#1 - Do a throwback.
If you’ve been in business for a while, you probably have a bank of memories and experiences you can draw from to keep your social platforms populated. Examples of content might include:
“Crazy what I/we looked like back then!”
My first client project ever—how far I’ve come!
At this time a year ago…
My favorite collaboration EVER
You can even create a timeline album or gallery, depending on the platform you’re using. This is a great opportunity to use photos that maybe didn’t make the first cut when you shared the content previously, or to tell a story few new people in your audience will know.
#2 - Pick 3-5 of your best clients to showcase (and tag) in an educational post.
If you’ve been around this blog for a while, you probably know I often use past client work to illustrate key steps or cool ideas that future clients can learn from. This allows me to increase the impact of a single photo session or website launch.
There are likely many things you wish every client or customer already knew before they started working with you (or that more people knew, period, because it would make their lives easier or better). Write out that content with a catchy headline, such as, “7 Trade Secrets,” or “9 Things Every [Fill-in-the-Blank Profession] Wishes You Knew.”
BONUS: If you tag the clients you’re featuring in the post, then they’re likely to see the post and engage with it, boosting how far it can reach in the social media algorithm.
Here are some posts I’ve created using this method!
#3 - Highlight content you share on another platform.
Each platform was created for a different purpose, and when it made its public debut it developed its own culture. The way people release content on YouTube is very different from the way they do on Instagram.
Which probably means that you as a content creator share different things on different spaces. I for one live stream on Facebook, but hardly ever do that on Instagram. I also write blog posts which are housed solely on my website.
Is it possible that your audiences are slightly different on each platform, and have no idea that you offer other fantastic content elsewhere? Let them know! Here’s an example of how I got my followers on Instagram over to my blog.
#4 - Share part of your personal journey.
Especially when you first started out, you probably didn’t share everything that was going wrong in your life or business—because you needed people to think you were successful and not floundering! But once you’ve been established for a few years, you can admit some of the hard things you went through early on, things that will make your audience say, “I never knew!” and those who want to one day have a business like yours say, “I thought it was just me! I’m so glad I’m not the only one.”
This shows that you’re not so busy in your own little world that you can’t stop and reflect on where you’ve come from and what you have to be grateful for. It also lends some hope to those who are still climbing their way up and feel isolated because no one shares their hard moments online.
#5 - Regram (or share) content from someone in your community.
Here’s what this idea does for you: It shows the social algorithm that you’re part of a real community, and not a fake account or someone who spams the platform.
It also ensures that your content will show up on someone’s radar, because when you post content at a strange time of day and no one engages quickly, it sometimes means that your post gets buried or that the algorithm doesn’t prioritize it when people who do love your content log on—but when you tag someone else whose content you shared, then it’s likely they’ll get a notification the next time they use the app, and they’ll double-tap just to show appreciation—and that can get the ball rolling.
Something to note: It’s a courtesy to request permission to re-gram something someone else has posted. Some account holders on Instagram are sensitive to their work appearing anywhere without their consent; even though on many social platforms, once they’ve posted something they’ve lost rights to it. So comment below a post to ask if you can share it, or send a DM if you think it will be more effective, and then wait for a response before you re-post. However, on all other platforms, sharing is easier, and part of the culture, so don’t worry so much on platforms like Twitter or Facebook!
What do you think? Was this helpful? If so, pin the post so you never lose it! Then, as always, leave a comment below to tell me which one of these strategies you’re eager to try first. Tag me on social so I can see!
Hello! My name is Alexis.
Coffee lover, day dreamer, foodie, and creative. Currently working and living in New Hampshire, I’m an eclectic mix of forward-looking and completely old-fashioned.