+ You want to be able to update your own site easily and often once it is live.
Hiring a pro designer is always a good idea when you're setting the foundation for a dynamic, modern website that previews the experience of your brand.
However, if you want to take the wheel after that foundation is set, updating your own text, photos, and other visual elements, Squarespace is a top-notch option that allows you to see the changes you make in context, without any prior knowledge of code.
+ You count on building a relationship with your audience to also build your revenue.
Every Squarespace site starts with a template that has been pre-designed to pull visitors into an immersive experience. This means it's hard to leave a Squarespace site once you're on it... making Squarespace a great space for personality- and art-based brands!
+ Your brand is heavily content-driven.
If you're looking for a way to display mass amounts of blog posts, videos, photos, or other media without your site becoming overwhelming or dry, Squarespace is the place for your business.
Many of the top influencer and millennial brands are hosted on Squarespace, including Create & Cultivate!
+ MailChimp is your primary CRM.
Squarespace integrates flawlessly with MailChimp's customer relationship management software. Brand your email newsletter opt-in on any page of your Squarespace site to follow up with, and build Know, Like, and Trust with your audience.
+ Your target audience spends a lot of time online.
The aesthetic and mechanics of Squarespace appeal to audiences that typically fall under the age of 40 and spend much of their time on phones, tablets, and computers for both work and play.
These types of customers are used to responsive designs (meaning the design changes to fit the width of the screen), moving elements (such as slideshows), and site elements that are layered, rather than linear—all of which are trademark aspects of Squarespace design.
+ You expect your website to be as active as a team member in terms of bringing new people into your business.
Marie Forleo likes to say, "Your website should be your best unpaid salesperson in your business!"
If you expect your site to do a lot of the heavy-lifting in your company, you need a site that won't remain static; has the capability to auto-populate its own pages based on your activity; bring new subscribers to your email list; communicate expectations to potential clients; and build relationship with new visitors.
Squarespace has planned for all these jobs and more, so if that sounds like what you need, let's talk!