... someone walking into your business and saying, "I found you on Instagram,
and I just had to come in!"
... seeing international travelers in your business all the time, because your
restaurant, boutique, spa, or B&B was known all over the world.
... landing magazine covers, online placement on huge hubs, and TV interviews
because what you are doing has gone viral.
Social media is a game-changer.
Do you have the wisdom to harness its power?
Half the Battle
Half the battle on social media is getting people to notice you. The human brain can process pictures 60,000X faster than it can read and process text. Stand-out images are the start of a successful social strategy.
Getting People to Recognize You
Ever notice how sometimes you can tell who posted something you see on social media, even before you read who posted it? That's visual branding. Have you trained your audience to think of you when they see certain visual cues?
Tell Your Story
You can use social media to "pre-create" the experience you want your customers to have. Tell them a story, and they won't be able to resist coming in to live that story out.
Build a Tribe
The best free marketing is the kind your audience does for you. Provide beautiful, valuable content consistently and discover the power of a tribe—people who sing your praises from the rooftops, share everything you create, and send new people your way.
Grow Over Time
Inspire, pour into, and engage your audience over time, and you will build trust. Not only will your free marketing platforms grow, but when you launch a new product or announce a sale, your customers will be excited to buy from you.