Sometimes, I seriously overthink my Instagram captions.
I put way too much thought and time into them—almost as if they are mini blog posts. Why? Often it’s genuinely because there’s something I just want to express. Other times it’s because I feel this pressure to post daily, or say something important that will last beyond the few seconds someone will spend looking at my post.
The truth is, Instagram users do favor accounts with consistent content—i.e., accounts that post once a day or more. It comes down to the Repeat Exposure marketing principle: The more we see something, the more familiar it becomes and the more likely we are to know it instantly when we see it and even look on it with favor.
And while quality over quantity is important, there’s something to be said for being a regular part of the conversation, and revisiting a practice daily until it starts to unlock a creative part of the brain that allows us to come up with better and better ideas all the time. (This is why Stephen King sits at the same place in his house, at the same time every day, when he writes.)
So with an end game to post more often on this platform that has done amazing things for my clients, I started analyzing some of the top accounts on Instagram, and looking for patterns among their captions. The data I collected was fascinating… but for today’s intents and purposes, I want to share some caption prompts I was able to come up with from my research to streamline the posting process for you.
These captions are completely customizable to your brand. Like journal prompts, you take the concept and make it work for you. The captions you come up with can be short, long, clever, serious, low-impact or high. And since you can reuse the prompts once you’ve cycled through them, they’ll help ensure you have something to post Monday to Friday every month!
Are you ready? Here are 5 to kick us off—hover over each image for a sample of how to use the caption at hand, and to get the rest of the captions, scroll to the bottom of this post!
#1: Taking a break from _____________ for some much-needed ____________.
Use the first blank space to fill in your profession, a situation, or a task, and the second to fill in something fun. For example, “Taking a break from editing photos for some much-needed puppy time!”, “Taking a break from housework for some much-needed self-care,” or, “Taking a break from the hot sun to enjoy a much-needed homemade mango smoothie!”
Bonus points for encouraging engagement by asking your audience to respond with an emoji: “Drop me a [puppy emoji] if puppy kisses make everything better!”
#2: Even on the hardest days, I’m always grateful for ____________.
Use the blank space in this one to fill in something meaningful to you that you think your audience would be pleased to learn about you. Then elaborate on why you’re grateful for that person or thing in your life—briefly. For instance, “Even on the hardest days, I’m always grateful that I have the support of a husband who totally gets me and my business. It takes a special kind of person to marry a crazy person like me!”
Bonus points: Use 11 hashtags that are related to your industry and which other users might be searching on Instagram to find people like you.
#3: If I got to _____________ all day, every day, I’d be the happiest ____________.
Use the first blank to fill in an activity, silly or serious, and the second blank to describe a category you fall into. For example, “If I got to introduce someone new to yoga every day, I’d be the happiest human on earth,” or, “If I got to nap all day, e’ryday, like my goofball cat, I’d be the happiest warm-blooded animal since that dancing penguin in Happy Feet.”
Bonus points if you tap 3 of the hashtags you put into your caption and engage with 3-5 other profiles using them, too!
#4: The face I make when _____________.
A face is worth a thousands words! Use the blank to fill in something amazing, annoying, or funny. For example, “The face I make when my sweet husband brings me lunch at work!” or, “The face I make when I forget to bring a lint roller to a photo shoot and I have to edit out every. last. tiny. hair.”
Bonus points: Screenshot your Instagram grid after you post the image that goes with this caption, and share it in your stories. Scribble over the image to hide it and create some mystery, and re-write your caption as a teaser that will get people to visit your profile.
#5: Perk of being a _____________: I get to ____________!
Fill in the first blank with something you want new followers to know about you, like what you do for a living, or a vital part of your identity. In the second blank, type in something positive that relates to the first thing you described. For instance: “Perk of being a food photographer: I get to take home the props and eat them! (Don’t tell, or everyone will want to become a food photographer…)”
Bonus points: Once you’ve completed all 5 prompts on this list, share with me how your engagement changed—if you gained more followers than usual, or your likes or comments increased. Just tag me in your last photo before when post it, and DM me your results @alexisthegreek!
Are your wheels turning? If so, you’ll love the rest of this list! You’ll actually get 20 more captions, which is enough to fill a whole month, so between this post and the rest of the captions you’ll get 5 weeks of prompts, which means you won’t always start each month on the same note.
Grab the Instagram Social Calendar (it’s $0) at your best email using the box below. If you think of it, use the hashtag #atg20in30 whenever you use a prompt so I can see the creative ways you use the list!
Hello! My name is Alexis.
Coffee lover, day dreamer, foodie, and creative. Currently working and living in New Hampshire, I’m an eclectic mix of forward-looking and completely old-fashioned.